OverDrive Reveals The Secret Of The Overwhelming Demand
OverDrive had three times more ebook checkouts during 9 moths of 2011 versus all of 2010. The companys Director of Marketing David Burleigh tells about the main projects, which help to achieve these results. For the past several years, OverDrive has experienced exceptional traffic and circulation growth at libraries and schools worldwide.Through September 30, 2011, the 15,000 libraries in the OverDrive network enjoyed nearly triple the number of eBook checkouts versus all of 2010, as well as more than 2 million new users and unprecedented expansion in mobile device use tells OverDrives Director of Marketing David Burleigh to dbReaders.com. The company is confident that contributing to this growth are a number of factors, including compatibility with all major desktop and mobile devices and direct mobile access for library checkouts on smartphones, tablets and Sony Reader. But without following original companys guideline to provide more access to more content OverDrive would hardly g...