Viral Traffic Techniques - Multiple streams of Traffic: PART III

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Viral Traffic Techniques - Multiple streams of Traffic: PART III

Viral traffic is the simplest way to get increased traffic flow
to your site and your affiliate programs. Once you get it
kick-started, the amount of traffic that viral marketing methods
can produce is quite staggering. Two of the more common (and
more successful) methods are give-aways and affiliate programs.

Give-aways are an incredibly effective way to drive traffic to
your sites. The most common form of give-away are ebooks.
Essentially what you do is create an ebook with links back to
your site (or affiliate programs), and give it away to people.
The goal is for them to in turn give it away to others and so
on.

I'm sure you can see that what we are talking about is the age
old pyramid. Give it away to 3 who in turn give it to 3 who give
it to 3 more and suddenly you have a HUGE impact. Of course there
are pitfalls to any pyramid scheme - in this case, the main
problem is making people give it away.

There is no way to 'make' someone give your freebie away, however,
you can do some things to make it more likely. The most important
thing to do is be sure that your give-aways are useful and have
actual value. If you give away a product that is nothing more
than a bunch of links to your affiliate programs, nobody else will
give it away - there is no value in it. However if you create
a useful product that gives the reader some real benefit, they
will be inclined to give it away themselves.

There are two ways to ensure value and benefit in your give-aways.
1) use real, useful content or a product that provides useful and
unique value. 2) make it brandable - in essence, let people put
their own information in the book/product when they continue to
give it away. Many ebook compilers come with a little bit of
software that lets users 'brand' the product with their own
information. If you are thinking that this defeats the purpose
of giving away products, it doesn't. It simply means that you
must be more subtle in your approach.

For example, you make sure the splash page of your ebook/giveaway
clearly identifies your homepage as the source of the book. You
can make only 1/2 (or 3/4) of the links brandable within the book,
include a footer on every page, an opt-in sign-up form on the
'last page' of the book for your email list etc. Above all, make
it valuable.

If you still think it isn't possible, just take a look at what
Jimmy D. Brown has done. He is widely known as one of the most
successful money makers on the net. In a recent interview Jimmy,
he revealed that he has NOT ADVERTISED ONCE in over 2 years.
He gets all his traffic by giving away brandable ebooks.

Affiliate programs

Another phenomenal method of generating viral traffic and sales
is through affiliate programs. In this case, your own affiliate
program for your own products. Again, quality and value are key.
If you have a cruddy product with a 1% payout, nobody will be
interested. Create a reasonable product that offers good value
and reasonably unique content (information or service), and you
will have a winner.

Creating a product isn't all that hard. It does require a little
work of course, but creating a useful ebook, for example, is
well within the grasp of most people. The key to making it work
is to choose a topic that interests you, and about which you have
some knowledge and experience. A little searching on the net, a
couple of evenings typing and a 10-20 page ebook is very
manageable. Keep in mind that length is not that important.
Valuable content is. 100 pages of garbage is just that garbage.
10 pages of useful, valuable content is golden.

One of the extra benefits of having an affiliate program is that
you gain access to all of your affiliates, and are then able to
make additional offers to them, either to sell them products
directly, or offer new affiliate opportunities as you create them.

Clickbank offers a great system for managing any affiliate
program that is based on a digitally delivered product or service
(ebooks, auto-responders etc.) For a low fee of $49, they
take care of EVERYTHING from credit card processing, to real-time
tracking, to affiliate payouts. Clickbank also has a HUGE and
active body of affiliates ready to take on your products. The
only problem is that you don't have direct access to the contact
information of these affiliates. However, it is quite possible
to get this information from them by simply making your 'join my
affiliate program' web page behind an email collection form.

What you do is make the potential affiliate request the affiliate
sign-up page location from an autoresponder. This does two
things, it filters out the people who simply want a discount off
your product, and gives you the contact information of the
serious affiliates.

Another rising star is payloadz. They are based on paypal, which
has almost 20,000,000 active users. The great thing about
payloadz is that they have the entire system secured against link
theft, a common problem with paypal links. Unlike many systems
that claim to protect your links by encrypting the link (e.g.
Linkcloaker),
payloadz puts all the information into a database and creates a
completely new link that is 100% secure. I'm not knocking link
cloakers, they are very valuable, and can save you thousands in
lost commissions - they are simply not 100% foolproof (and most
good ones like affiliate link cloaker
will admit that).

The entire process of setting up a product for sale with payloadz
takes about 3 minutes. Once this is done, you can use the link
anywhere. They also have a very robust affiliate program
manager that lets you build your affiliate selling force quickly
and easily. Finally, because they are based on paypal, you
benefit from a well known name, and a huge user base.

Regardless of what kind of business you manage on the web, you
should seriously consider developing viral traffic strategies as
part of your overall marketing strategy. Once they are in place,
properly developed viral tools will continue to drive free
traffic to your site for years. A little investment of your time
in the beginning will result in great value in the long term.

Recommended reading:
Jimmy D. Brown

How to write an ebook in 7 days

Brandable ebook compiler

How to sell what you already know!

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Eric Koshinsky: webmaster and guide at Newbie-guides.com
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Article Tags: Traffic Techniques Multiple, Techniques Multiple Streams, Viral Traffic, Traffic Techniques, Techniques Multiple, Multiple Streams, Affiliate Programs, Affiliate Program