Writing E-books: The Hottest Marketing Tool on the Web

With somany e-books available on the Web, the need for a dynamic marketing tool tomake your e-book offering standout from the rest of the crowd is a must.However, selecting the appropriate marketing tool for your e-book is not easygiven the array of competing marketing tools available to you on the Web. Inthis article we look at one of the most versatile and cost effective marketingtools available to e-book authors and publishers.

With so many e-books available onthe Web, the need for a dynamic marketing tool to make your e-book offeringstandout from the rest of the crowd is a must. However, selecting theappropriate marketing tool for your e-book is not easy given the array ofcompeting marketing tools available to you on the Web. Your choice of marketingtools range from pay for click advertising, blogging, article marketing,forums, social networks and online video, to name but a few.

Of all the online marketing toolsavailable on the Web, online video represents the most versatile, most costeffective and most value added asset you can choose. If you are not usingonline video to promote your e-book, then you could very well be missing out ona lot of potential sales.

Here are six reasons why you shouldbe using online video to promote your e-book:

Online video has the power to engageyour audience faster than any other medium

More and more people are tuning intoonline video: In the UK alone, the number of people watching online video wentfrom 6 million in 2006 to over 17 million in 2010

There are over 50 free to uploadvideo sharing sites on the Web

Youtube, alone, has more than 490million unique visitors every month

Youtube and Google Video are notjust video sharing sites they are search engines

Youtube is the second largest socialnetworking site after Facebook, with over 15% of the social networking market

Creating online video need not bedifficult, as most PCs and laptops come bundled with video making software.Software such as Movie Maker or I-Movie is not difficult to use and you cancreate a short video clip within the space of a few hours. You dont even needa video camera as you can use screen cast technology to capture images fromyour computer screen. For those of us bereft of video editing skills, Ivediscovered that a Power Point presentation set to music is an effective way ofcreating online video.

The point is: you dont need to be aSpielberg to create online video, nor do you need to create an Oscar winningblockbuster. All you need is a short video clip, of no more than 1 minute, toannounce the publication of your new e-book.

Online video, if entertaining and informative, hasthe potential to go viral. For example, Pepsi Cola created a comic video clipthat attracted over 26 million viewers over a very short time span. The cliplasted no more than a few minutes. Now that is what I call viral marketing atits best.

Creating an online video and uploading it to any oneof the free video sharing sites will increase your e-books exposure to a wideraudience.

Online video will also help you to create a brandimage for your e-publishing business, a must if you want to become a bestsellinge-book author. But, more importantly, online video will empower you towards abetter rapport with your readers. Furthermore,the growing popularity of online video amongst Internet users translates into abetter opportunity to build a more dynamic online presence for your e-book,which in turn equates to more sales.

Why not give your e-book the online video promotiontreatment? The results might just surprise you.


Writing E-books: The Hottest Marketing Tool on the Web

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