What Drives the Online Sales of Books?

People are now buying booksonline in record numbers. But why do so many people prefer to shop onlineinstead of visiting their local book sellers?

As we have seen withthe closing of the Borders book store, brick and mortar book stores are havingquite a hard time competing with their online counterparts.Do you wonder whythat is? There are many factors behind this.Here are some of them.Loweroverheads Maintaining a physical location or several dozen physical locationsfrom which to sell books costs a lot of money.They will need to pay for a lotmore staff, as well as all other costs associated with maintaining a physicalstore.These costs are dramatically reduced when running an onlinebusiness.Online book sellers only need a warehouse from where they ship theirproducts, as well as an office for their staff.Obviously, the costs are farless than operating a chain of book stores with dozens of outlets.Increasedproduct selection Lets take the example of people who like to read RomanceNovels.Many would go to their local book store to see if they have the bookthat they wanted.However, in a lot of cases, they leave disappointed afterfinding out that the book that they wanted to buy is out of stock or is simplynot available at that book store.Unless they really need the book right away,few people will embark on a wild goose chase all around town trying to find abook store that has the book that they want to get.So what do they do instead?They simply buy their Romance Books Online.If they had a positive experiencewith the e-commerce site they used (low prices, fast shipping, good service,etc.) then they are more likely to simply skip the book store next time and golooking for the book on the internet instead.This means more profits for onlinesellers and less money for brick and mortar stores.Availability of digitalmedia While some might argue that people read less, this is not entirelytrue.If someone is reading an article posted on a blog, for example, they arestill reading.It is just that the medium that they use for reading isdifferent.Instead of reading what they want on paper, they do so on theircomputer.This is why eBooks are so popular.Many genres of electronic books,such as Erotic eBooks, science fiction eBooks or business eBooks are eithersold or given away freely on the internet.If the type of reading material thatthey want is available in electronic format, many people will prefer to get itthis way, as opposed to a print version.There is a lot less effort involved indownloading an eBookFind Article, as opposed to having to get up and go to abook store to buy a paper copy of a book.

Article Tags: Book Store